If it's seen as chore it's doomed to fail. Where I have seen it work well are in competitive markets such as SAAS companies battling for market share. The mat

If it's seen as chore it's doomed to fail. Where I have seen it work well are in competitive markets such as SAAS companies battling for market share. The maturity for using measurement for decision making is higher because to do otherwise means losing marketshare quickly to a competitor. Network effects often mean regaining a leading market position is tough. The other element is the leadership treating it very seriously. That means investing in regularly communicating the state of the company's market position and engaging in giving feedback on goals and progress and looking for ways to support the teams. Unfortunately these are traits missing in many companies.