AIUI JITX has potential to serve non-mainstream markets, including hobbyists, in ways that people aren't really imagining at this point. Unfortunately for them

AIUI JITX has potential to serve non-mainstream markets, including hobbyists, in ways that people aren't really imagining at this point. Unfortunately for them, though, the mainstream market, along with all of the incumbents, is where the $$ is that would fund non-mainstream support. If the prime rate was still ~0% you might see a strategy out of JITX wherein they'd first take some spectacular swings for the fences in smaller markets. Those kind of successes would make quite the splash here. But now they've got to go fight it out for the enterprise seats, and, for a half-dozen reasons, post-haste. If they can manage that successfully, I expect they'll soon also be able to do great things for hobbyists, on hobbyist budgets.