20 ms·

A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970-80.jpg.webp https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJ

• Animats 3y ago
  That one visual is far better than the original article, which blithers about this change without showing it. It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that. What they seem to be selling now is a minor mod to the 19th century design.[1] [1] https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/B013P141JG/ref=pd_lpo_sccl_2/142-1205053-8109238 https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/B0...
  • kingkongjaffa 3y ago
    Its a plastic squeezy bottle, the brown cap has a lid section that opens and theres a hole membrane, you squeeze the side and this pushes the contents through the membrane.
  • KineticLensman 3y ago
    Agree that the picture is worth a 1000 words, but per kingkongjaffa, one is a squeezy bottle while the other is a robust tin. My dad used to have dozens of the tins in his shed, each holding a collection of screws, washers, resistors, capacitors, bolts etc 'that will come in useful one day'. I still can't see the tins without thinking of his re-use collections. That's my biggest gripe with the new container: it's a single-use throw-away plastic thing. The traditionalist press in the UK is also upset by the new image: stylised logo, compared with a 'proper' picture of a sleepy lion surrounded by bees.
    • qingcharles 3y ago
      Haha, I think every household in the UK had these tins filled with screws :D The tins keep the old branding, for now. Only the squeezies get the new branding. I don't get that they went from a serif to a lifeless san-serif font on a vintage brand like Lyle's, though. It loses a lot of soul with that transition and wasn't necessary.
  • unraveller 3y ago
    > That one visual is far better than the original article, which blithers about this change without showing it. What do you expect, she showed it to her followers and they hated her for it. It's also on a site that introduces the owner by name every post.
• deleted 3y ago
  [deleted]
• grey_earthling 3y ago
  It's worth noting that this isn't a direct comparison. The packaging (tin versus squeezy bottle) isn't changing — they already sell both. Only the labels are changing, and they're keeping the tin (specifically) unchanged: https://www.bbc.co.uk/news/business-68347249 https://www.bbc.co.uk/news/business-68347249
  • amadeuspagel 3y ago
    If there was ever a good rebranding that stays true to history it's this one. A dead lion swarming with insects isn't the most appetizing thing. A lion with a bee reminds of the story in a tasteful way. They could have kept the biblical quote.
    • AlecSchueler 3y ago
      For me it completely loses what made the original special, specifically that it wasn't appetizing. The juxtaposition was delightful and I would often buy jars of it for a laugh. Now it"s just another sweet syrup among many.