Make it super easy for a customer to cancel a renewal. You might get customers that lie. But you might get customers that think they've cancelled when they ha

Make it super easy for a customer to cancel a renewal. You might get customers that lie. But you might get customers that think they've cancelled when they haven't, from a sketchy internet connection to a workflow in their head that's different from yours. Or they might not have realised they're on a recurring plan. Or that small transaction means a lot more to them than it means to most customers. If you notice a pattern or abuse of service, do raise this immediately with your provider.