Events are just one of many signals that you can use to start a conversation. Reach out to every interest that is going, or that may want to go and just use the

Events are just one of many signals that you can use to start a conversation. Reach out to every interest that is going, or that may want to go and just use the event as a reason to talk. I've landed A LOT of great leads by just reaching out about events that ultimately neither I nor the contact was going to. It was a good enough reason to start a conversation and assess fit/interest. When you reach out you can position yourself as a thought leader, someone saving them time, etc.