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Yes this can be tailored for individual users (or groups). To go more in-depth, we'll be using contextual bandits + more novel ways to optimize the best perform
by bawejakunal 3y ago
Yes this can be tailored for individual users (or groups). To go more in-depth, we'll be using contextual bandits + more novel ways to optimize the best performing copy for user segments, that works on top of the anonymized knowledge about the user.
- nprateem 3y agoCan you explain more about this please. What are contextual bandits?
- social_quotient 3y agoContextual bandits are algorithms that decide which action to take (like displaying ads or recommending products) based on the current situation (context) to maximize rewards (clicks, sales). They learn over time what works best in each context, balancing new trials with proven options.
- bawejakunal 3y ago+1 a resource I linked in one more comment, sharing here as well. This has been tried and tested a few times in industry, notably at Netflix and Duolingo for artwork and notifications https://towardsdatascience.com/multi-armed-bandits-part-1-b8d33ab80697 https://towardsdatascience.com/multi-armed-bandits-part-1-b8...