>This is precisely the issue with UX-led processes As opposed to engineer-led processes, which as we all know are infallible and always produce products that g

>This is precisely the issue with UX-led processes As opposed to engineer-led processes, which as we all know are infallible and always produce products that go to market 100% of the time :) >I think it's very interesting that Apple went back and forth on the purpose of the project This is the real reason it failed. The fact that nobody at Apple could say "this is what we're aiming to do" and then stick to that vision is more telling about Apple culture than it is about any UX processes.