4 ms·

They just sell it for $1m or whatever to some company that specialises in running these kinds of sites. They exist.

• shawnz 3y ago
  I'm in the "this decision is stupid" camp, but just playing devil's advocate here, they might not want to risk damaging their brand by letting some third party agency mishandle their website
  • RheingoldRiver 3y ago
    Don't include the brand in the deal, just the content?
    • dewey 3y ago
      Which then defeats the whole purpose of keeping the bookmarks / URLs / SEO surface alive as the domain is kinda part of the brand if it’s vice.com.
      • 14u2c 3y ago
        Absolutely. It's all over the videos themselves too.
  • quickthrower2 3y ago
    Yeah depends if the Vice brand carries on. If it does then this needs to be managed which gets rid of the “brush soot off hands; not my problem” advantage.
• powersnail 3y ago
  Do investors know that they exist? I feel like this is something that will only happen if the archive-er actively make contact and persuade the current website owner that it's worth it to make the deal.