Umm, the argument in the article seems self-defeating. UI=f(org) except we end up with the same UI with radically different orgs because we can just f() over th

Umm, the argument in the article seems self-defeating. UI=f(org) except we end up with the same UI with radically different orgs because we can just f() over the differences with dark design patterns and users can't tell the difference. I can show you anything in a UI - only good orgs can develop valuable products from those UIs.