"I certainly don’t mind a search engine using my previous search history to help me find better content." I actually do. This, in fact, is a form of control ov

"I certainly don’t mind a search engine using my previous search history to help me find better content." I actually do. This, in fact, is a form of control over the information you get. Since I do not like that, I stick with DDG despite all the inconveniences. Google should give people a way to opt out of the bubble.