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Who translates product names?
by LukaszWiktor 3y ago
Who translates product names?
- gnicholas 3y agoI think the suggestion was that it would work well as-is in other languages. It would certainly be natural in romance languages.
- pbhjpbhj 3y ago"How does that translate to ..." means "how well does that work in" some other area or context; more analogous to a mathematical translation than a linguistic translation. Just a confusing turn of phrase. They almost certainly didn't mean "what does that translate to ..." in another language. Harmonising product names across regions is hard: Jif was a bathroom cleaning solution in the UK, but it's name was changed to Cif to match the name elsewhere in Europe; and that name sounds silly to UK ears. Meanwhile GIF were always presumed to be pronounced like "gift" (a present) without the final T; but we learnt the creators preferred "Jif" which sounds silly to UK ears because it sounds like a cleaning product! (And also wasn't JIF already a file extension (JPEG Interchange Format). Anyway ... language is hard.