ENS (which is what the GP refers to) has human readable names. But it doesn't have support for A/AAAA records today (does anyone know why? A-record support was

ENS (which is what the GP refers to) has human readable names. But it doesn't have support for A/AAAA records today (does anyone know why? A-record support was in the original spec). Aside from that the only reason you wouldn't be able to type "mycoolsite.eth" into your browsers URL bar and have it resolve to an IP is because no browser has an ENS resolver built in. Yet.