What about cost-cutting measures? As long as it doesn't impact your ability to generate revenue, this is a good strategy. However, other companies that are you

What about cost-cutting measures? As long as it doesn't impact your ability to generate revenue, this is a good strategy. However, other companies that are your clients are doing the same thing - cutting costs by no longer paying your company. It's an economic positive feedback loop. Companies cut costs, which reduces the revenue of other companies, so they cut costs.