As is often the case with these awards, the only winner is the site running the contest. Other players in the game have incentive to send traffic to the site r

As is often the case with these awards, the only winner is the site running the contest. Other players in the game have incentive to send traffic to the site running the contest, who gets more traffic. Meanwhile, the sites being voted on spend lots of time trying to win, and in turn asking their users to spend their time voting.