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Two years ago, we noticed a trend among SaaS pricing pages. More teams began to offer a new deployment option for enterprise customers. Back then, everyone ha
by ExecutiveDre 3y ago
Two years ago, we noticed a trend among SaaS pricing pages.
More teams began to offer a new deployment option for enterprise customers.
Back then, everyone had a different name for this deployment option.
We heard...
Private SaaS
Cloud-prem
Dedicated
Managed Self-hosted
and BYOC to name a few..
Mid last year, we decided to double down on the BYOC terminology into our marketing and many startups are doing the same.
For GTM and Product teams looking to sell #BYOC as a deployment option...
It's become quite clear that customers are resonating with "Bring Your Own Cloud" as the preferred marketing copy to this offering.
Happy Selling!
Dre