To save a couple clicks, here’s the main context linked in the article: “Per X, the MrBeast video is technically not an undisclosed ad. There is a pre-roll ad

To save a couple clicks, here’s the main context linked in the article: “Per X, the MrBeast video is technically not an undisclosed ad. There is a pre-roll ad for Shopify in the video, which is labeled as such. X boosts posts containing pre-roll ads, but because the post itself is not the ad, it doesn't have the label.”