The important part of playing the lottery in this case would be to not play with garbage tickets, right? In the sense that, if you catch a user on any hyper-spe

The important part of playing the lottery in this case would be to not play with garbage tickets, right? In the sense that, if you catch a user on any hyper-specific page which seems to have appeared on their search/advertising preference results, you want them to not feel like they looked at spam... If not, this approach feels like it would be easy to abuse!