And its also the name of American news site (vox.com), Polish furniture company (vox.pl)...for every major gtld, the vox.* is taken for something...Do not event

And its also the name of American news site (vox.com), Polish furniture company (vox.pl)...for every major gtld, the vox.* is taken for something...Do not event start with the fruit nammed apple. Context is the King, like @eggy said.