I worked at another retail site. We were also looking at doing this with SEO purposes. Whatever they were using to generate the articles was picked up by Google

I worked at another retail site. We were also looking at doing this with SEO purposes. Whatever they were using to generate the articles was picked up by Google I assume because those pages were never indexed. It was also a secret from the ten person team they had turning out copy for seo blog articles. The crazy thing was that whole section of the site was getting maybe a thousand views per hour on a site that got seven figure hits a day. Most employees didn't even realize it existed. The amount of money burned on it attempting to chase SEO was crazy.