Using his language, I think he'd say you "don't care about" figuring out the intricacies of e-mail deliverability. It seems like "don't care" was just a poor ch

Using his language, I think he'd say you "don't care about" figuring out the intricacies of e-mail deliverability. It seems like "don't care" was just a poor choice of wording. A better metric would be just to ask what your core competency is, which is the actual content of the newsletter, not the technology involved with running a newsletter.