Most of the "GIFs" you encounter on social media these days are actually autoplay videos without sound. So it's not that crazy. I think they're waiting until th

Most of the "GIFs" you encounter on social media these days are actually autoplay videos without sound. So it's not that crazy. I think they're waiting until they have a robust solution figured out for video support before they land "GIF" support. One of the alternative clients (Graysky) supports GIFs through some integration tenor.com, I believe.