I am in the same decision process right now. What I find interesting is when you compare customers who will pay vs those who won't. The ones who are already w

I am in the same decision process right now. What I find interesting is when you compare customers who will pay vs those who won't. The ones who are already willing to pay will often pay even more if they had to. I often find myself wanting to drop prices to try to entice the non-paying user group. But since it’s a mindset it normally just ends with decreased profits.