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Just to be clear. All those adtech companies are built on the shoulders of people who studied fine arts. See the history of advertising.
by dkqmduems 3y ago
Just to be clear. All those adtech companies are built on the shoulders of people who studied fine arts. See the history of advertising.
- spondylosaurus 3y agoI'm all in favor of studying fine arts, but this isn't quite accurate: advertisers (i.e., brands who run ads) rely on people with arts and humanities training—it's not a coincidence that the smallest unit of advertising is called a "creative"! But adtech (i.e., the infrastructure underpinning digital advertising) is all data and code, nothing artistic at all. Check out any RTB spec: https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md https://github.com/InteractiveAdvertisingBureau/openrtb2.x/b...
- joebob42 3y agoCould you elaborate more? It isn't super obvious to me the connection between fine art and ad tech.
- danaris 3y agoWhile it's true that the individual employees creating ads probably studied the arts in some way or other (not necessarily fine arts; "graphic design" is a major not generally included in that category that would absolutely fit an advertising creator), the people who actually run them probably studied either STEM, or, even more likely, business/management.