Yes, you are correct, I read that differently than you intended. My apologies. Online companies typically are more susceptible to competition. But in Amazon'

Yes, you are correct, I read that differently than you intended. My apologies. Online companies typically are more susceptible to competition. But in Amazon's case, they don't have real competition for the same reason Wal-Mart didn't for so many years, they have the economic power to sell at a loss and/or force their suppliers to sell at little to no profit until their competition withers away. The odds of beating Amazon as a new start-up are about as slim as any rigged casino game. PG will fund it because the payout would be huge, not because the odds are good (imho, as I'm not in the mind of PG).