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Google has some inner conflict here. The marketing strategy is "more private than Facebook" but the obvious way to measure the success of Google+ is by how much
by notbitter 14y ago
Google has some inner conflict here. The marketing strategy is "more private than Facebook" but the obvious way to measure the success of Google+ is by how much oversharing people are doing. Optimize for that and you get pushy UX like the one described. Hopefully they can figure out a more nuanced metric.
- read_wharf 14y agoThe network effect says that a person that's connected to five family members is not as (measurably) valuable as someone connected to fifty people. If you were Google, which would you rather sell to advertisers, correlations between groups of five people of fifty?
- dirtyaura 14y agoHmm, is this backed by data? I mean that is it known that in current social networks a life-time value of a person that with 5 strong relationship ties is less valuable over time than a person who has 50 very very weak ties (like most of my Google+ followers, people who I don't know)
- read_wharf 14y agoMy conjecture on top of the general value of a more connected network. What is Facebook's motivation for connecting people? Or Google's? Or LinkedIn's. A newspaper sold millions of individual pairs of eyeballs to advertisers. I would think the large numbers of correlations available in a largely connected network would be much more valuable than unconnectable individuals.
- dirtyaura 14y agoBut stronger ties could be more "sticky", i.e. it's harder to leave Facebook than Twitter because people (in general) have stronger ties to people they are connected in Facebook than in Twitter. Thus, life-time value of a stronger tie for the service provider is larger. This seems common sense, but I'm interested in if there's any kind of data what the ratio is. Inside a single service, of course, as values are not directly comparable over the services due to different business models)
- deleted 14y ago[deleted]
- bo1024 14y ago> If you were Google, which would you rather sell to advertisers, correlations between groups of five people of fifty? I would rather sell a network that people want to use over one that they don't.
- read_wharf 14y agoBut what if you don't have that network?