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Thanks! From your experience what's the ceiling for impulse purchases? I'm thinking $8.99?

by luke5dm 14y ago

Terretta 14y ago
As owner of > 500 purchased apps on Mac App Store and iOS App Store, and careful observation of buying trends at various price points, I'd say $4.99 is the impulse ceiling. For iOS apps I am familiar with and use regularly, I have paid as much as $49.99; Mac apps, as much as $299. This app, to me, in its current incarnation and marketing, looks like $4.99 "launch price" and $9.99 tops once it's finished (it doesn't look finished). There are notably (sorry) better editors for less money. Writeroom $9.99 iA Writer $8.99 (iOS $0.99) Byword $9.99 (iOS $2.99) OmmWriter Dāna II $4.99 Perspective: Pages $19.99 Given the competition and its marketing, I'd recommend undercutting the other guys by as much as 1/2, and discounting your launch pricing further. // Disclaimer: utterly speculative opinion, YM will V EDIT: While researching these, I discovered "Marked", and saw it offers GitHub technical markdown preview. I purchased it for $3.99, because I hadn't spent money on coffee today.
- gregd 14y ago
  I would have to agree with @Terretta. A launch price is probably your best bet while your user base grows, praises and criticisms flow in (along with reviews), a few updates to the program happen and you finally settle on a price that can sustain further development and feed your family. All of this is moot if $14.99 is indeed your launch price.
gregd 14y ago
IMHO $3.99 is the ceiling for an impulse purchase. I would consider going higher if it fulfilled certain criteria for me but by then, it's no longer an "impulse" buy.
gregd 14y ago
I see that you've already lowered the price to $8.99 without enough time to get some second opinions here: >> Special Launch Week Pricing!!! << Grab it now while it lasts. So now I have to ask, what of the 10 or so people that purchased the app just yesterday for $14.99?? Are you refunding their money?
- luke5dm 14y ago
  I think I don't have a way of automatically refunding my customers. The folks who got it have to ask Apple for a refund if they wanna re-purchase at the new lower price.

Thanks! From your experience what's the ceiling for impulse purchases? I'm thinking $8.99?

by luke5dm 14y ago

Thanks! From your experience what's the ceiling for impulse purchases? I'm thinking $8.99?

As owner of > 500 purchased apps on Mac App Store and iOS App Store, and careful observation of buying trends at various price points, I'd say $4.99 is the impulse ceiling. For iOS apps I am familiar with and use regularly, I have paid as much as $49.99; Mac apps, as much as $299. This app, to me, in its current incarnation and marketing, looks like $4.99 "launch price" and $9.99 tops once it's finished (it doesn't look finished). There are notably (sorry) better editors for less money. Writeroom $9.99 iA Writer $8.99 (iOS $0.99) Byword $9.99 (iOS $2.99) OmmWriter Dāna II $4.99 Perspective: Pages $19.99 Given the competition and its marketing, I'd recommend undercutting the other guys by as much as 1/2, and discounting your launch pricing further. // Disclaimer: utterly speculative opinion, YM will V EDIT: While researching these, I discovered "Marked", and saw it offers GitHub technical markdown preview. I purchased it for $3.99, because I hadn't spent money on coffee today.

gregd 14y ago
I would have to agree with @Terretta. A launch price is probably your best bet while your user base grows, praises and criticisms flow in (along with reviews), a few updates to the program happen and you finally settle on a price that can sustain further development and feed your family. All of this is moot if $14.99 is indeed your launch price.

gregd 14y ago

IMHO $3.99 is the ceiling for an impulse purchase. I would consider going higher if it fulfilled certain criteria for me but by then, it's no longer an "impulse" buy.

gregd 14y ago

I see that you've already lowered the price to $8.99 without enough time to get some second opinions here: >> Special Launch Week Pricing!!! << Grab it now while it lasts. So now I have to ask, what of the 10 or so people that purchased the app just yesterday for $14.99?? Are you refunding their money?

luke5dm 14y ago
I think I don't have a way of automatically refunding my customers. The folks who got it have to ask Apple for a refund if they wanna re-purchase at the new lower price.