Dan Ariely is one of my favorite authors. He is both incredibly insightful about human nature and very funny, his first book is one of my favorites. Wikipedia h

Dan Ariely is one of my favorite authors. He is both incredibly insightful about human nature and very funny, his first book is one of my favorites. Wikipedia has a great overview here: http://en.wikipedia.org/wiki/Predictably_Irrational http://en.wikipedia.org/wiki/Predictably_Irrational.