The companies it's mainly good for are those who have personal data but are not required to register as a data broker. So if you have a brand with content, foru

The companies it's mainly good for are those who have personal data but are not required to register as a data broker. So if you have a brand with content, forums, retail, events, or whatever and can collect info on people, then by pure supply and demand the market value of your audience data goes up.