They always intended to sell ads for monetization, the belief that the plan from 2009 would work 10 years later (internally this was their proposed timeline) is

They always intended to sell ads for monetization, the belief that the plan from 2009 would work 10 years later (internally this was their proposed timeline) is what put them so far behind when they finally started trying to think of new ways to monetize out of semi-necessity (Adam could buy out the other investors easily if he had to). I was disappointed they weren't trying newer/creative ways to monetize much earlier. Context: I worked at Quora from 2012-2014.