All of this also aplies to job ads. What stood out for me was this: "Don’t use flowery prose" Most job ads out there are flowery prose. So I went and checked

All of this also aplies to job ads. What stood out for me was this: "Don’t use flowery prose" Most job ads out there are flowery prose. So I went and checked their careers page. Surprised me to see that they tell you pretty clear what you will do on your job.