5 ms·

No, it is not. What prevents them from being anywhere near "hip" is their past/present actions and our memory.

by gitarr 14y ago

yajoe 14y ago
I'm more disappointed this was on the front page of HN. This really looks like a PR release from the company rather than a proper editorial. "Over the last few days we've seen Hotmail ads running on Boing Boing and Jezebel, two blogs that are hip for different reasons." Running ads on blogs is not the same as getting endorsed by said blogs. "Windows 8 surprised and excited the tech blogger world, something a Windows browser hasn't done since Windows 95." I normally don't like to nit, but Win8 isn't a browser. What kind of reporting is this? I would excuse it except she spent the previous paragraph talking about IE9. "The company has some other exciting things going on inside its labs." Such as? So.cl? Docs.com? It would be nice for this 'journalist' piece to have some commentary to explain this position. "Appl[sic] still produces insane-popular gadgets, but no longer wows reviewers like it once did" I also don't like to nit on spelling mistakes, but this one just irks me. I make spelling and grammar mistakes a lot of time. I really do. But I also don't write articles for a living or pretend to be a journalist.
r00fus 14y ago
> What prevents them from being anywhere near "hip" is their past/present actions and our memory. No, what prevents them is their "Microsoft is a windows company" mantra that Ballmer reiterated recently. Windows is not hop, it's not the 90s. Furthermore - Microsoft is and has always been an "enterprise" company. Windows = decent enterprise product line(s), and Office (esp. Excel) is a powerful, possibly indispensable business tool. But consumer-oriented it is not. Absent a huge change in management focus, they will never be... they have billions of reasons each year not to.
- justncase80 14y ago
  Don't forget the PC games market and Xbox. It's a significant enough market to disprove the second part of your hypothesis, I believe.

No, it is not. What prevents them from being anywhere near "hip" is their past/present actions and our memory.

by gitarr 14y ago

No, it is not. What prevents them from being anywhere near "hip" is their past/present actions and our memory.

yajoe 14y ago

I'm more disappointed this was on the front page of HN. This really looks like a PR release from the company rather than a proper editorial. "Over the last few days we've seen Hotmail ads running on Boing Boing and Jezebel, two blogs that are hip for different reasons." Running ads on blogs is not the same as getting endorsed by said blogs. "Windows 8 surprised and excited the tech blogger world, something a Windows browser hasn't done since Windows 95." I normally don't like to nit, but Win8 isn't a browser. What kind of reporting is this? I would excuse it except she spent the previous paragraph talking about IE9. "The company has some other exciting things going on inside its labs." Such as? So.cl? Docs.com? It would be nice for this 'journalist' piece to have some commentary to explain this position. "Appl[sic] still produces insane-popular gadgets, but no longer wows reviewers like it once did" I also don't like to nit on spelling mistakes, but this one just irks me. I make spelling and grammar mistakes a lot of time. I really do. But I also don't write articles for a living or pretend to be a journalist.

r00fus 14y ago

> What prevents them from being anywhere near "hip" is their past/present actions and our memory. No, what prevents them is their "Microsoft is a windows company" mantra that Ballmer reiterated recently. Windows is not hop, it's not the 90s. Furthermore - Microsoft is and has always been an "enterprise" company. Windows = decent enterprise product line(s), and Office (esp. Excel) is a powerful, possibly indispensable business tool. But consumer-oriented it is not. Absent a huge change in management focus, they will never be... they have billions of reasons each year not to.

justncase80 14y ago
Don't forget the PC games market and Xbox. It's a significant enough market to disprove the second part of your hypothesis, I believe.