Such a disc-renting business would be a competitor to Netflix, both directly (especially in the hands of somebody who tried to focus on it, rather than reluctan

Such a disc-renting business would be a competitor to Netflix, both directly (especially in the hands of somebody who tried to focus on it, rather than reluctantly maintaining it, as Netflix has been doing recently) or because it could eventually try to repeat Netflix's own pivot into streaming. Consequently, selling it off would be rather risky. The start-up costs and need of name-recognition are probably sufficient that it'd be hard for a new company try to fill this niche, but if they bought Netflix's distribution network they could likely manage.