"We" don't have to do anything. People are inventing new things all the time in every possible sphere of life. If something proves to be more popular than what

"We" don't have to do anything. People are inventing new things all the time in every possible sphere of life. If something proves to be more popular than what's already out there, it will become successful That's the whole point of evolution/capitalism - you don't need to have a big plan or pick the winners up front