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TFA mentions "UA platform" several times but doesn't mention what that means. Can someone enlighten me? Google isn't disambiguating things much either. Thx!
by tech-historian 3y ago
TFA mentions "UA platform" several times but doesn't mention what that means. Can someone enlighten me? Google isn't disambiguating things much either. Thx!
- k_c_lin 3y agoUA = User Acquisition, so other app/mobile game publishers will run ads through a UA platform in the hopes of attracting new users.
- tech-historian 3y agoThank you :)