To me the article speaks to the frustration of past funding models giving way to new ways of monetizing creative works. The gateways that have been necessary fo

To me the article speaks to the frustration of past funding models giving way to new ways of monetizing creative works. The gateways that have been necessary for works to be promoted are changing from an executives sitting in an office somewhere to everyday people who like your work and have the ability to spread word of it throughout their social networks. As the technology is further developed to further empower these everyday people with even greater ability to spread creative content, such as Spotify is doing, this will accelerate even more. It's my feeling that a new way of monetizing creative works is underway. This will be a paradigm change that will allow works to be seen or heard that would have otherwise never been allowed to see the light of day. We all win when we have the greatest number of individuals having more of a say in things rather than just a select few. Authors, musicians & other creators in the future will be more in the driver seat than in the past and will be given new & different options for monetizing their products.