The usual downside is the menu was designed to be printed and not viewed on a screen that is 1/4 or less the size. So I see part of the drink menu horizontally

The usual downside is the menu was designed to be printed and not viewed on a screen that is 1/4 or less the size. So I see part of the drink menu horizontally and vertically. Another example: Non-alcoholic is on the "back" of the menu but wine is on the "front". And now the restaurant needs to hire a UX designer.