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> And if that happens, the audience moves on. For what it's worth, this idea that propaganda is noticeable is itself propaganda.
by macrolocal 3y ago
> And if that happens, the audience moves on.
For what it's worth, this idea that propaganda is noticeable is itself propaganda.
- hakfoo 3y agoThe issue isn't about propaganda itself, and more that it's hard for anyone to keep up with a fickle audience. Even a "pure entertainment" product that doesn't need to do any particular ideological heavy lifting has a hard time. If you're taping an episode of a sitcom today, the language you use might have passed to "cringy" by the time it airs, and the trend you used as a plot device might have fizzled. Social media's ability to stay relevant is managed by constantly eating its own-- people fall in and out of trend. That makes it harder to use as a means to inject a specific message; you'd need to be constantly generating new users and getting them into closed circle communities as the old ones wear out their usefulness. Note I don't say impossible, but it's an interesting set of challenges and probably pretty different from the ones the guys running Radio Havana face.
- macrolocal 3y agoAll they need to do is slightly bias their recommendation engine, maybe in different ways for different users. Not too hard using Monolith.