This is our guidance about how people should see themselves to create helpful content to succeed in Google Search: https://developers.google.com/search/docs/fun

This is our guidance about how people should see themselves to create helpful content to succeed in Google Search: https://developers.google.com/search/docs/fundamentals/creating-helpful-content https://developers.google.com/search/docs/fundamentals/creat... That includes self-assessment questions, including this: "Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't.)" That's not telling people to write longer. Our systems are not designed to reward that. And we'll keep working to improve them.