Of course SEO consultants are trusted more than Google. They often ignore what Google says and bring good results for their clients. Google has a vested intere

Of course SEO consultants are trusted more than Google. They often ignore what Google says and bring good results for their clients. Google has a vested interest in creating a good web experience. Consultants have an interest in making their clients money. Link building is a classic example where good consultants deliver value. (There are bad consultants than good ones though)