As with other laws ther lobbying position is pretty weak in the EU. They (and other US based big tech) lost the last few rounds of the regulation / lobby game.

As with other laws ther lobbying position is pretty weak in the EU. They (and other US based big tech) lost the last few rounds of the regulation / lobby game. They don't employ (many) people here, don't pay a lot of taxes and generally don't do much cooperating on their own. They can offer literal briefcases of money to politicians but, in General, that is not the way the EU works.