Towards the end of the page it summarizes > For 40 years, Costco has succeeded with a simple formula: reinvest merchandising profits into lower prices and bett

Towards the end of the page it summarizes > For 40 years, Costco has succeeded with a simple formula: reinvest merchandising profits into lower prices and better products Significant enough investment in tech infrastructure to get it caught up to what might be considered reasonable seems to go against that principle.