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What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta tit

by cbovis 3y ago

What a bizarre brand launch... * Primary logo in top left of web changed to X * Favicon still old Twitter logo * Search bar says "Search Twitter" * Meta title still says Twitter * Tweet terminology still in use * Footer updated to © 2023 X Corp. * Dialog for upgrading to Twitter Blue now has a blue X logo but copy refers to Twitter Blue * Communities still called Twitter Communities What's the plan here and why so inconsistent?

jacquesm 3y ago
There is no plan. You're seeing management by whim.
- sdfzguf 3y ago
  It's a calming thought, that once you have too much power, there is no one left to question you and stuff like that is the result. Fortunately there are no actual lifes of people involved here, opposing to some similar political situation of the past.
  - deleted 3y ago
    [deleted]
gonzo41 3y ago
I agree, its messy. But in a week, it'll all be X, and we won't care. However, I do strongly feel this is a big mistake and will act as a jarring moment for a lot of people who will not want a 'new' thing. This may be the move that spikes the platform as the relevance of X becomes less and less because now it's history is disjoint from twitter and it's relevance to current events over the last 20 years.
tibbydudeza 3y ago
The team have no idea as the folks who knew how to affect the change was fired.
dtech 3y ago
This feels like a lot of decisions of Musk w.r.t. Twitter have been, impulsive and hastily implemented.
- prox 3y ago
  [flagged]
  - foobarbecue 3y ago
    The problem isn't that you said Musk has Asperger's. The problem is that you are saying Asperger's causes impulsive business decisions. Nothing in your quote supports that contention, and it's a terribly ableist thing to say. In fact your quote suggests the opposite-- people with Asperger's tend to be bound to routine rather than impulsive.
    - slily 3y ago
      It's not ableist. It's just incorrect. It wouldn't be wrong if you replaced Asperger's with say ADHD. Be careful of slapping -ism/-ist labels on anything that offends you personally when there's no clear discriminatory intent.
      - maxbond 3y ago
        I would still call that ableist and an abuse of therapy language. You don't need to tarnish everyone with ADHD to criticize a single person. You shouldn't use therapy language as a cudgel. Discriminatory intent isn't required, a discriminatory outcome is. Random people with ADHD don't need to catch strays here. The criticism is that he is impulsive and that he isn't properly managing himself. No diagnosis is required.
        slily 3y ago
        I think you might be seeing criticism where there isn't because it's about Elon Musk. I agree with the sentiment that you don't need to "diagnose" everyone and everything, but I think that's also a symptom of our tendency to want to apply labels to everything we see.
awb 3y ago
And the domain is still Twitter.com. He owns X.com, which was supposed to be his “everything app”. Has that plan been scrapped or is this a phased launch?
djhworld 3y ago
I get the impression this 'rebrand' was announced with short notice and they probably have a skeleton marking/design staff after firing everyone else. The x.com domain just redirects to twitter.com, not the other way around.
joshstrange 3y ago
Bizarre yet totally on-brand for Musk. I’ll bet the people responsible for the rebranding work had next to no notice this was happening. It must be an absolutely miserable existence to need to follow your boss on Twitter to get a jump on his unhinged ideas.
- yreg 3y ago
  If I worked there I can only imagine stopping caring and just enjoying the ride and having fun. I can't imagine continuing to care about the designs, consistency, feature quality, etc. since it would be a futile and impossible fight.
rvnx 3y ago
The codebase in few minutes: def print_localized_string(str): str = str.replace('Twitter', 'X') print(str)
ilikehurdles 3y ago
Remember when Facebook was a product of Facebook and not a product of Meta? I don’t know what road this is going in, but maybe the plan is for the product to be called Twitter, and keep the company distinct from it.
mthoms 3y ago
* There are millions upon millions of Twitter-branded social media icons on the web. Almost every notable website has one. That kind of brand exposure is literally priceless. Throwing is away is absolutely bonkers... it's just next-level idiocy. We might be witnessing one of the greatest branding mistakes of all time.
Calzifer 3y ago
> * Footer updated to © 2023 X Corp. The footer is this way for month already. And secondary resources like developer.twitter.com will likely stay inconsistent for a long time (probably forever). I'm still kinda surprised they actually changed the well known bird logo. I would be even more surprised if they actually try to fully replace the name Twitter.
throwuwu 3y ago
From what’s been rumoured about the Twitter code base those changes will need to be made across a dozen repos.
deleted 3y ago
[deleted]
goodlinks 3y ago
* go to web address the only text on the screen is "log in to twitter"
fomine3 3y ago
Chaos monkey working on every weekend

by cbovis 3y ago

jacquesm 3y ago

There is no plan. You're seeing management by whim.

sdfzguf 3y ago
It's a calming thought, that once you have too much power, there is no one left to question you and stuff like that is the result. Fortunately there are no actual lifes of people involved here, opposing to some similar political situation of the past.
- deleted 3y ago
  [deleted]

gonzo41 3y ago

I agree, its messy. But in a week, it'll all be X, and we won't care. However, I do strongly feel this is a big mistake and will act as a jarring moment for a lot of people who will not want a 'new' thing. This may be the move that spikes the platform as the relevance of X becomes less and less because now it's history is disjoint from twitter and it's relevance to current events over the last 20 years.

tibbydudeza 3y ago

The team have no idea as the folks who knew how to affect the change was fired.

dtech 3y ago

This feels like a lot of decisions of Musk w.r.t. Twitter have been, impulsive and hastily implemented.

prox 3y ago
[flagged]
- foobarbecue 3y ago
  The problem isn't that you said Musk has Asperger's. The problem is that you are saying Asperger's causes impulsive business decisions. Nothing in your quote supports that contention, and it's a terribly ableist thing to say. In fact your quote suggests the opposite-- people with Asperger's tend to be bound to routine rather than impulsive.
  - slily 3y ago
    It's not ableist. It's just incorrect. It wouldn't be wrong if you replaced Asperger's with say ADHD. Be careful of slapping -ism/-ist labels on anything that offends you personally when there's no clear discriminatory intent.
    - maxbond 3y ago
      I would still call that ableist and an abuse of therapy language. You don't need to tarnish everyone with ADHD to criticize a single person. You shouldn't use therapy language as a cudgel. Discriminatory intent isn't required, a discriminatory outcome is. Random people with ADHD don't need to catch strays here. The criticism is that he is impulsive and that he isn't properly managing himself. No diagnosis is required.
      - slily 3y ago
        I think you might be seeing criticism where there isn't because it's about Elon Musk. I agree with the sentiment that you don't need to "diagnose" everyone and everything, but I think that's also a symptom of our tendency to want to apply labels to everything we see.

awb 3y ago

And the domain is still Twitter.com. He owns X.com, which was supposed to be his “everything app”. Has that plan been scrapped or is this a phased launch?

djhworld 3y ago

I get the impression this 'rebrand' was announced with short notice and they probably have a skeleton marking/design staff after firing everyone else. The x.com domain just redirects to twitter.com, not the other way around.

joshstrange 3y ago

Bizarre yet totally on-brand for Musk. I’ll bet the people responsible for the rebranding work had next to no notice this was happening. It must be an absolutely miserable existence to need to follow your boss on Twitter to get a jump on his unhinged ideas.

yreg 3y ago
If I worked there I can only imagine stopping caring and just enjoying the ride and having fun. I can't imagine continuing to care about the designs, consistency, feature quality, etc. since it would be a futile and impossible fight.

rvnx 3y ago

The codebase in few minutes: def print_localized_string(str): str = str.replace('Twitter', 'X') print(str)

ilikehurdles 3y ago

Remember when Facebook was a product of Facebook and not a product of Meta? I don’t know what road this is going in, but maybe the plan is for the product to be called Twitter, and keep the company distinct from it.

mthoms 3y ago

* There are millions upon millions of Twitter-branded social media icons on the web. Almost every notable website has one. That kind of brand exposure is literally priceless. Throwing is away is absolutely bonkers... it's just next-level idiocy. We might be witnessing one of the greatest branding mistakes of all time.

Calzifer 3y ago

> * Footer updated to © 2023 X Corp. The footer is this way for month already. And secondary resources like developer.twitter.com will likely stay inconsistent for a long time (probably forever). I'm still kinda surprised they actually changed the well known bird logo. I would be even more surprised if they actually try to fully replace the name Twitter.

throwuwu 3y ago

From what’s been rumoured about the Twitter code base those changes will need to be made across a dozen repos.

deleted 3y ago

[deleted]

goodlinks 3y ago

* go to web address the only text on the screen is "log in to twitter"

fomine3 3y ago

Chaos monkey working on every weekend