What you are describing is targeted advertising, not behavioral advertising. The article discusses a ban on behavioral advertising. Behavioral is targeting adve

What you are describing is targeted advertising, not behavioral advertising. The article discusses a ban on behavioral advertising. Behavioral is targeting advertising based on how a user interacts with content on the internet, instead of basing it on their personally stated interests, which they have control over. In your case, instead of targeting advertising at users that scroll past cat videos and choose to watch dog videos, you could target advertising to users in a dog owners FB group.