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When they refer to Swisss typography, they're likely referring to the International Typographic Style, which is also known as the Swiss Style (it's on Wikipedia
by _jyty 3y ago
When they refer to Swisss typography, they're likely referring to the International Typographic Style, which is also known as the Swiss Style (it's on Wikipedia). It's a style of graphic design. It typically uses a Grotesque sans serif font, like Helvetica or Univers (as opposed to a humanist sans serif).
- otterley 3y agoClosing the loop a bit, Helvetica is the second word of the Latin name of Switzerland (Confoederatio Helvetica). It's why the ISO 3166 code for the country is .ch.
- andylynch 3y agoThat would be a great name for a font site, but it’s Helvetia, from the same root in the Helvetii peoples’ name.
- roelschroeven 3y agoNo, it's really "Confoederatio Helvetica", as you can see e.g. on this coin: https://worldcoinsinfo.com/world_coins/swiss-5-franken-1888-1916-coin.html https://worldcoinsinfo.com/world_coins/swiss-5-franken-1888-... "Helvetia" exists too, as the female national personification of Switzerland. Both are indeed derived from the Helvetii.