Who wrote this title? Is there some guide out there to getting attention on social news sites which states that every submission needs to contain the word "amaz

Who wrote this title? Is there some guide out there to getting attention on social news sites which states that every submission needs to contain the word "amazing" or "secret"? What's the "secret"? That Mirror's Edge will make you vomit? That's no secret -- in fact, the first line of the article is: By now you have probably heard the warning: Playing Mirror's Edge will make you vomit