You might want to follow Avinash Kaushik (hopefully I wrote it right), his blog is quite popular and for very good reasons: http://www.kaushik.net/avinash/ http

You might want to follow Avinash Kaushik (hopefully I wrote it right), his blog is quite popular and for very good reasons: http://www.kaushik.net/avinash/ http://www.kaushik.net/avinash/ His book, Web Analytics 2.0, is an eye opener in terms of defining your own goals and processes, highly suggested.