A bunch of big brands have them already, like http://www.facebook.com/nike http://www.facebook.com/nike and http://www.facebook.com/cocacola http://www.facebook

A bunch of big brands have them already, like http://www.facebook.com/nike http://www.facebook.com/nike and http://www.facebook.com/cocacola http://www.facebook.com/cocacola. They do have a lower information density, but I think the old page design was cluttered. The new pages look better. In my opinion the big downside to the new pages is how getting to almost every bit of content requires some kind of XLR, so interactions feel laggy.