Obviously they can do whatever they want, no one is saying they are doing something illegal, the pertinent question isn't can they be doing this but should they

Obviously they can do whatever they want, no one is saying they are doing something illegal, the pertinent question isn't can they be doing this but should they be doing this. I disagree that this is a sound business decision, and that is taking into account their goals of going public and becoming profitable. Internet popularity is fickle and that is the only moat they have.