This seems right. Users are much less valuable for companies on Facebook b/c of user intent. What Facebook needs to figure out is how to channel higher value us

This seems right. Users are much less valuable for companies on Facebook b/c of user intent. What Facebook needs to figure out is how to channel higher value users to ads. One fix might be to create a separate search tool that focuses on "stuff" since the main search navigation is useless for finding anything except your friends.