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Becoming a standard requires independent, working implementations. So this is very much part of the process. https://www.w3.org/2021/Process-20211102/#implemen

• candiodari 3y ago
  It doesn't require them to be inflicted on all of the internet. And it most definitely doesn't require you to go ahead and redirect a huge chunk of ad income to yourself while "processing" the standard. This is somewhere between anti-consumer and stealing.
  • dwaite 3y ago
    > It doesn't require them to be inflicted on all of the internet. And it most definitely doesn't require you to go ahead and redirect a huge chunk of ad income to yourself while "processing" the standard. I can't quite figure out who or what in particular you are talking about. If the original topic, Apple/Safari do not charge for private click measurement, and Apple does not have any significant advertising platform for the web. There are other more controversial uses of the technique - mobile game SDKs used tracking identifiers and other techniques to try to measure conversion and associate it to a persona, which Apple shut down with ATT. Apple added a PCM-like technology at about the same time so that advertisers could get broad metrics on advertising programs and conversion. This is different/separate from more controversial uses, such as blocking in-app advertising/install conversion metrics and persona building. There, Apple _does_ have some competing interest in terms of the App Store ad platform.